In this workshop, I wanted to create a space where we could dive into the practical aspects of using Google tools for SEO and analytics, tailoring the session to your unique questions and priorities.
John Williams, Kellie Rittenhouse, Robert Mark, Stella Bouldin, Angela Duguilez, Nadia Ostrovsky and I discuss a lot of things about Google and SEO!
We covered a lot of ground, including the latest updates to Google Analytics (GA4), the importance of identifying your top keywords, and the role of ongoing SEO efforts in driving meaningful results. My goal was to help you break through some common myths about SEO, understand its role as part of a larger marketing strategy, and give you actionable steps to improve your online visibility. Whether you’re new to SEO or refining an existing strategy, this session was designed to provide clarity, tools, and inspiration to take your efforts to the next level.
Introduction and Poll Results