Will AI Replace Traditional Search Engines, And How Can Businesses Adapt To That? [Video]

There is no doubt that AI is one of the most revolutionary technologies developed by humans since the internet. We all use it every day for editing and creating content, including text, images, videos, and more. It is also used in many other applications, including military ones.

Working for Search Engine People (obviously a search marketing company), we often get asked by clients whether AI will replace traditional search engines. To answer this question, I will focus more on ChatGPT in general and specifically on ChatGPT search.

Before moving forward with answers, please keep in mind that Google themselves are no longer a traditional search engine; they have already introduced their own version of AI-powered answers, named Search Generative Experience (SGE).

What are the blue links? When search engines first started, they typically displayed 10 clickable blue links with a description beneath each one. Over time, they evolved to include images, videos, addresses, and …