Lakeside Software Strengthens Market Leadership with Organizational Alignment of Products and Strategy Led by Robert Hobbs | PR Newswire [Video]

Hobbs to Lead Results-Driven Team Across Strategy, Product Management,

Product Marketing, and Product Value Delivery

, /PRNewswire/ — Lakeside Software, the first AI-driven digital employee experience company, has unified its strategy and product-focused teams, creating a cohesive group designed to seamlessly align strategy with product, adapt swiftly to market shifts, and deliver an unparalleled product roadmap. Industry veteran Robert Hobbs will lead this team as senior vice president of products and strategy, driving operational agility, enhancing collaboration, and accelerating innovation to meet the evolving needs of modern enterprises.

With more than 20 years of experience leading product and strategy teams, Hobbs most recently served as Lakeside’s vice president of business development, where he was instrumental in scaling the company’s growth and shaping strategic initiatives that have positioned Lakeside as an industry leader. Prior to joining Lakeside, Hobbs held leadership roles at LHS Communications, Digiquant, and IBBS.

“Enterprise IT is on the brink of a massive transformation, so they need technology partners who can keep up. Unifying Lakeside’s …