The most important metric nobody talks about; focus on this and win [Video]

Patrick Shanahan: Coming up on today’s edition of the art marketing podcast, I’m asking you what is the only metric that matters in your art business. Specifically, what is it, why it’s important right now, and how focusing on it will properly align your priorities. Now let’s all agree first and foremost that the most important metric in your business is sales, the bottom line. It’s the real only metric that matters. Is the art selling? How much of it is selling? How many new customers did you acquire this year? You know, what’s my favorite Picasso quote? Early on, my drawings did not command high prices, but they all sold. Your art must go out into the world, and it’s the most important metric, and without question, it always will be.

But if we’re going to be growing in our business, we’re going to need another one. Yes, for those that …