Melih Oztalay Presents Harnessing AI for B2B [Video]

Artificial Intelligence (AI) is transforming Business-to-Business (B2B) lead generation by automating processes, personalizing interactions, and leveraging predictive analytics. Businesses are increasingly leveraging AI to streamline prospecting, qualify leads more efficiently, and create personalized engagement strategies that drive conversions.

In a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to discuss how AI is reshaping digital prospecting and enhancing the way businesses connect with potential clients. This article explores key insights from that discussion, highlighting AI-driven tools, strategies, and real-world results that demonstrate AI’s growing role in modern B2B marketing.

The Role of AI in B2B Lead Generation

AI is revolutionizing B2B lead generation by enabling businesses to move beyond traditional, manual prospecting methods and embrace data-driven, automated approaches. Historically, sales and marketing teams relied on cold outreach, mass email campaigns, and in-person networking to identify and convert …