How to Future-Proof Your Site [Video]

Google has consistently refined its ranking algorithms over the years—ranging from major named updates like Penguin, Panda, and Hummingbird to core updates that roll out multiple times a year. In 2024, the search giant’s focus remains on providing relevant, high-quality results while stamping out spam, manipulative tactics, and poor user experiences. For site owners, understanding these shifts is vital to remain competitive.

This article summarises Google latest algorithm updates and how they tie into the concept of E-E-A-T (Expertise, Experience, Authoritativeness, Trust). By applying these insights, you can future-proof your site—ensuring consistent visibility instead of abrupt ranking drops whenever Google tweaks its systems.

“Google’s core updates push the needle toward user-centric content and brand credibility. Sites that revolve around genuine expertise rarely face crippling hits,” notes Ciaran Connolly, Director of ProfileTree.

Google’s algorithm continuously evolves to improve search relevance and user experience. From 2023 to 2024, key updates have focused …