DealerFire Shares Top Strategies to Reduce Dealership Website Bounce Rates | PR Newswire [Video]

Dealerships can Turn Browsers into Buyers with DealerFire’s Guide to Enhancing Website Performance

, /PRNewswire/ — DealerFire, a leader in automotive digital marketing solutions and part of Solera, is helping dealerships improve their online performance by addressing a critical metric: bounce rates. A high bounce rate can signal that website visitors are leaving without engaging, resulting in lost opportunities for sales. To combat this, DealerFire recommends five proven strategies to keep users engaged and drive more leads for dealerships. 

Optimize Page-Load Speed 

Website speed is a vital factor in retaining visitors. DealerFire emphasizes the importance of optimizing page-load times to create a seamless browsing experience. Slow-loading pages frustrate users and increase the likelihood of abandonment. By prioritizing performance-enhancing techniques, dealerships can ensure potential customers stay engaged from the moment they arrive. 

Offer a Mobile-Friendly Website 

With mobile devices accounting for a significant portion of web traffic, DealerFire advocates for mobile-first website design. Mobile-friendly websites adjust automatically to …