Martech for Drummies: your essential cheat sheet [Video]

Innovation in martech used to mean new features, new formats, new platforms. Now, it means making what you already have work together.

As marketing teams face tech overload, shifting regulations, AI hype, and disappearing signals, the real competitive edge isn’t stacking more tools; it’s connecting them across data, teams, systems, and channels.

So, if you’re looking to stay ahead of the chaos (or just make some sense of it), here’s your cheat sheet to the big shifts reshaping the ecosystem – and what to do about them.

AI is here. Now make it useful

AI is no longer the shiny new object; it’s everywhere [see our AI for Drummies hub]. But the marketers getting ahead aren’t just experimenting with genAI headlines or chatbot gimmicks. They’re using it to solve for speed, scale and sanity: automating workflows, triggering real-time creative and adapting campaigns in-flight.

We’ve moved away from talking about technology to talking about solutions and that brings a …

Tags Digital Marketing, Digital Marketing Tips, Ecommerce Tips