Can AI help secure marketings reputation as a catalyst for growth at C-suite level? [Video]

As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of senior marketers explored how artificial intelligence is reshaping not only creative execution but also the internal perception of marketing’s role in the business.

As AI’s grip on the marketing discipline tightens, a new tension appears to be emerging. On one hand, brands are embracing automation and generative tools to unlock improved efficiencies, while on the other, there’s a growing unease about creativity, control and the very identity of what marketers do.