How to Maximize Multi-Platform Reach and Engagement [Video]

A striking 86% of U.S. adults now get news from smartphones, computers, or tablets, according to recent Pew Research Center data. Yet despite this digital dominance, most news organizations still struggle to effectively distribute their content across the proliferating array of channels where their audiences spend time. The days of single-platform news consumption are long gone, replaced by an ecosystem where audiences expect seamless access to content whenever, wherever, and however they choose.

As platform fragmentation continues accelerating, cross-channel news distribution has evolved from a nice-to-have capability to a strategic imperative for media organizations seeking to maintain relevance and impact. This shift is evidenced by the 50% of news publishers who now consider cross-channel promotion equally important as SEO for driving traffic, according to a recent WAN-IFRA survey.

Key Takeaways

• Cross-channel news distribution has become a strategic necessityas 86% of U.S. adults now consume news on digital devices, with content viewership fragmented across numerous platforms rather than concentrated on …