AI Max for Google Ads: A Digital Marketer’s Perspective [Video]

Note: We’re about to get off the rails, and I want to state that I am not recapping news, but these are my professional opinions on AI Max to help you understand it. If you want the news, we covered this on Barry Schwartz’s “It’s New” show and will talk more about it on Marketing O’Clock Monday (make sure to subscribe!) I’ll also add some context at the end of this post on some of the ins and outs of AI Max.

So here are my honest takes on “AI Max,” the “one-click feature suite” for search campaigns that Google Ads announced today. 

I’ve been very positive on Google Ads changes lately, and there will be a good bit of that in this post. But before someone thinks that I was kidnapped and held hostage, I’ll get the bad out of the way. Then we’ll dive into the meaty center of AI Max.

AI Max: The Bad

Keywords

No, keywords aren’t …