Beyond the tote: is it time for a marketing merch makeover? [Video]

With sustainability top of mind for marketers at industry events, is it time to put an end to throwaway swag? Our new immersive feature with Tony’s Chocolonely explores the future of branded merch.

More than 8 in 10 marketers (82%) from The Drum’s LinkedIn community say sustainability factors into their decision-making when it comes to event merchandise – and yet, SWAG (stuff we all get) keeps piling up.

Tote bags, plastic pens, throwaway tees have long been a staple of the marketing circuit but as expectations around brand experience evolve, so too must our merch drawers.

In a new feature from Tony’s Chocolonely and The Drum, we explore why marketers are beginning to question the real value – and impact – of branded swag in 2025. From landfill to legacy, the piece unpacks how a new wave of purpose-driven, sustainable gifting is taking hold – and what it means for B2B brands and event planners alike.

“We believe corporate merch should be …

Tags Linkedin Content, SMM, Social Media Marketing