How creators influence every stage of the customer journey WSOC TV [Video]

How creators influence every stage of the customer journey

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play.

We’ve all heard it before: “TikTok made me buy it.”

Maybe it was a viral skincare product, a trending kitchen gadget, or a SaaS demo that somehow landed on your FYP. In seconds, creators can turn casual scrolling into an unplanned purchase. But what’s more powerful than that single transaction is what happens next.

Influencers aren’t just fueling impulse buys, they’re shaping how people discover, evaluate, commit to, and stay loyal to brands, CreatorDB notes. Their influence is emotional, ongoing, and deeply integrated into digital behavior.

This is why building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

So, how exactly are creators influencing the full customer journey? Let’s take a closer look.