As AI continues to transform how we search, healthcare providers—clinics, wellness centers, and hospitals—must rethink how they manage their online visibility. Gone are the days when stuffing keywords into your website was enough. Now, with tools like Google’s AI Overviews and ChatGPT influencing how patients find information, your content strategy needs a serious upgrade.
This guide will walk you through what’s changing and what you can do today to stay ahead.
Why SEO is Changing (And Why It Matters to You)
Google’s search experience is rapidly evolving with the introduction of AI Overviews, AI Mode, Gemini-powered search, and AI-generated results. Instead of users clicking through pages of search results, they now often see direct, AI-generated answers at the top of the page.
For healthcare providers, this means:
- Fewer clicks to your site unless you’re part of the AI Overview
- More competition to be featured in those summaries
- Greater …