Google AdWords Keyword Planner for Effective Keyword Discovery [Video]

Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for specific keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click.

Paid advertising campaigns are conducted on a pay-per-click (PPC) basis. On the Search Engine Results Page (SERP), both non-paid (also called “organic”) and paid search results appear. It is estimated that 70% of Internet users will click on organic search results, and 30% will click on a paid advertisement.

Even though the paid ads receive fewer clicks than the organic results, it is still possible to conduct profitable PPC campaigns.

Keyword research is a fundamental part of any PPC or SEO strategy. Finding keywordsthat drive qualified traffic to your site starts with using the right tools. Google’s free Keyword Planner should be a key part of your …