Although Google’s algorithm is consistently scaling new heights, with the utilization of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of any comprehensive SEO strategy.
There are many ways to build links for SEO and some people will swear by one method and others by alternative methods. The truth is that every campaign requires a different combination of approaches to building links. More often than not, broken link building can represent an incredibly powerful but underused method.
In this post, I want to explore the art of broken link building. Before we begin though, let’s remind ourselves why link building still matters.
Why link building matters
To determine the ranking of content for any given search phrase or term, Google takes several things into consideration, but let’s take a few moments to consider how it might differentiate two high-quality websites within the same niche.
What makes …