a practical guide to the 7-step sales process [Video]

Successful sales representatives know that sales involves careful consideration if you’re to reach your goals: closing deals, increasing revenue generation, and driving business growth. 

And that requires a structured sales process. 

A sales process is like a map, directing your reps through their sales efforts, ensuring they’re effective at every turn. It keeps them on track throughout the customer’s buying journey, leading them efficiently through the sales funnel. 

In this article, we’ll explore the ins and outs of the selling process and the key steps to deliver results.

Sales involves a sequence of steps whereby sales representatives move prospects from the role of potential customers into actual buyers. 

The nature of sales makes it challenging. Sales reps need to be able to prove that their solution is the best option for that buyers’ problem. 

It requires specific skills to build relationships, knowledge of how the company’s unique sales funnel works, and the right tools to help them …