Ad of The Day: Carlsberg reunites Liverpool stars for Miracle of 2005 anniversary [Video]

As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition ‘Miracle Can’ to mark the 20th anniversary of the ‘Miracle of 2005’ football match. The game is often hailed as the best match of all time and saw Liverpool FC overcome a 3-0 deficit at halftime to lift the Champion’s League trophy following a nerve-wracking penalty shootout.

To mark the occasion the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film.

It will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Louise Bach, global sponsorship director at Carlsberg, said: “At Carlsberg, we’re beyond proud of our 30+ year partnership with Liverpool FC. It’s been an incredible journey, and we’re always looking for ways to bring more people closer to the magic of the beautiful game.

“The Miracle of 2005 …

Tags Digital Marketing, Ecommerce Business, Ecommerce Store, Online Shopping