Adding video, pics could make the difference in your next pitch

Many newsrooms across the United States are producing more TV than ever. WKRC-TV in Cincinnati, for instance, has five and a half hours of local coverage in the morning, two and a half hours in the afternoon and 30-minute shows at both noon and late-night.

All that coverage time means there’s ample need for content. But assignment editors and producers are also overwhelmed by emails and phone calls requesting coverage, according to Doug Lillibridge, an executive producer at WKRC, a CBS affiliate. The fact many newsrooms are working with smaller staff sizes doesn’t help either.

Lillibridge noted that receiving b-roll, audio clips and still images in the pitch process …