AdRoll Launches Connected TV Offering to Power Full-Funnel, Multi-Channel Marketing Campaigns | PR Newswire [Video]

, /PRNewswire/ — AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll’s full-funnel, multi-channel capabilities to help digital marketers and agencies seamlessly and effectively integrate CTV with their broader advertising strategies. With AI-powered targeting and optimization, AdRoll CTV enables advertisers to capture attention, drive high-value traffic, and re-engage potential customers across web, mobile, and premium streaming platforms.

CTV ad spending is projected to increase by over 10% annually through 2027, according to eMarketer. However, a significant gap remains between consumer time spent on CTV platforms and the share of ad dollars allocated to them. AdRoll CTV helps brands close this gap by making CTV campaigns more targeted, measurable, and seamlessly connected to the rest of their marketing mix.

AdRoll’s CTV solution integrates Experian’s Digital Graph, which provides a persistent linkage between households and individuals to their digital …