Advertisers Relying on Last Click are Leaving a Lot of Money on the Table Beet.TV [Video]

As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods.

TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools.

In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements.

This week, TikTok announced:

• Smart+: An AI-powered performance automation.
• GMV Max: Automated bidding and budgeting for TikTok Shop.
• Conversion Lift Studies: A new measurement solution for ad effectiveness.
• Privacy Enhancing Technologies: Privacy integrations including clean rooms and trusted execution environments (TEEs).
• Out of Phone: Retail: Pop-up billboards that showcase organic and branded TikTok content into retail locations.

@tiktoknewsroom

Introducing Smart+, our new AI-powered performance automation solutions, helping brands put the best ad in front of the right customer at the right time.

♬ original sound – TikTok Newsroom

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