AI for marketing: the industrys big questions, answered [Video]

Digital Marketing

Post author By Curator
Post date April 1, 2025

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining what you need to know now and why you need to care.

Marketing moves fast – and AI perhaps even faster. The result? A sector playing catch up with its potential and grappling with the latest need-to-know.

In the age of AI experimentation, 56% of marketers are still feeling their way around the tech, according to a recent LinkedIn poll of The Drum’s community. And one in 10 admit to feeling ‘overwhelmed.’ We hear you. So take five and check out the industry’s ultimate AI crib sheet.

1. Do I actually have the right skills to get the most out of AI?

On an individual level, you need a sense of curiosity – a hunger to ask the right questions of AI again and again to get the answers you need. And keep asking them, so you can keep pace with AI’s constant …