AI in Business Strategy: Reshaping Decision-Making and Growth [Video]

Artificial Intelligence (AI) has transitioned from a niche technology to a mainstream driver of strategic innovation. Businesses that once viewed AI as an experimental tool are now placing it at the heart of their decision-making and long-term planning. This shift reflects a deeper reality: AI can increase productivity and spur creative solutions, which often outpace traditional methods. According to recent industry surveys, nearly 70% of medium-to-large enterprises are actively exploring or implementing AI-centric initiatives, demonstrating AI’s growing influence on the global economy.

In this article, we’ll explore how transformative using AI in business strategy is, from core principles of organisational planning to the tangible pivots companies are making. We’ll also discuss the evolution of traditional strategic concepts in an AI-driven landscape, and highlight how businesses can best harness AI as a competitive edge.

“In the past, innovation cycles could be measured in years; with AI, new ideas and opportunities can …