AJ Francis nearly pioneered a groundbreaking and interesting business model for TNA.
A recent thread on Twitter/X by former TNA marketing executive Romy Glazer revealed that AJ Francis wasn’t just joking about his role in TNA+’s rise last year. Francis played a pivotal part in shaping a bold new vision for the company’s digital future.
Following winning the Digital Media Title, AJ proposed a unique idea. His idea was to allow Twitch streamers and wrestling content creators to host official watch-alongs of entire TNA shows with their fanbase.
AJ connected TNA to 20 dedicated creators last summer, just as the NXT/TNA partnership was beginning. Reactions were strong, and this helped build a buzz quickly for their shows. PCO, a Canadian wrestler, also helped with TNA Slammiversary, which took place in Montreal with online hype. The show also saw PCO winning the TNA Digital title from Francis.
Glazer posed the question: what if creators …