Marketing and sales pros often fear that premium pricing – or charging more for your product than your competitors charge for a similar product, will deter customers – but sometimes the opposite is true!
Paula Williams: Welcome to aviation marketing Hanger Flying episode number 43, Premium Pricing to Qualify Prospects. I’m Paula Williams.
John Williams: And I’m John Williams.
Paula Williams: And we are ABCI, and ABCI’s mission is.
John Williams: To help you ladies and gentlemen sell more products and services in the aviation world.
Paula Williams: Absolutely, so you may have questions or comments about pricing your products or about premium pricing in the aviation industry, or about anything else for that matter.
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