, /PRNewswire/ — Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.
Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite decades of experience, Analytic Partners has assessed the marketplace and calculates that Commercial Analytics is still in its infancy.
“We find that 50 percent of our new customers haven’t leveraged analytics to drive decisions before engaging with us, and the other 50 percent are looking to elevate their MMM measurement programs for speed to insight with a commercial perspective,” explains Nancy Smith, President and CEO of Analytic Partners.
Marketing Mix Modeling (MMM), the predecessor to Commercial Analytics, was once the gold standard for evaluating marketing performance. However, most MMM deployments are limited by backward-looking ROI reporting and slow, custom data processing—offering only …