Ansira-Commissioned Study Highlights Need for an Integrated Approach to Partner Ecosystem Orchestration | PR Newswire [Video]

Research shows marketers want a solution that couples an integrated partner management platform and guidance services

, /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, today announced a commissioned study, “Transform Partner Ecosystem Orchestration With An End-To-End Approach,” conducted by Forrester Consulting on behalf of Ansira, February 2025, revealing that marketers struggle to manage competing priorities and lack the right tools to drive efficiency and visibility within their partner ecosystem. The study surveyed 322 U.S. marketing leaders responsible for partner strategy at their organizations to explore the current state of partner marketing and orchestration.

The research results validate Ansira’s philosophy of the power of a unified platform.

“We know that business goals and priorities are constantly shifting, and based on our experience, Ansira has long believed that companies need an integrated platform that can adapt in real time while effectively engaging partners and customers at scale,” said Ansira CEO Paul Tibbitt…