Are B2B marketers losing their empathy? [Video]

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has nuanced research to help.

We’re drowning in stimulus. You only need to open your LinkedIn feed to experience the overwhelm. In just a few seconds, you’re bombarded with a hundred different ideas, opinions, and things you must know and should learn. It’s all too much. The natural response is to glance over it or to tune it all out. We’ve been heralded as the most distracted generation ever – and for good reason.

But at the same time, as we’re narrowing our frame of reference, AI language models are racing to expand theirs, fast approaching what’s known as an ‘infinite context window’. This ‘context window’ refers to the amount of information these tools can process and analyze to generate well-informed, contextual responses.

When we deeply understand a …

Tags SMM, Social Media Marketing