Belief at the Core of Sky Campaign Supporting National Football Teams [Video]

Core has rolled out a new campaign for Sky Ireland as part of the broadcaster’s sponsorship of both National Football Teams of Ireland.

The new campaign, which is called “Bound By Belief”, is designed to drive awareness of Sky’s sponsorship of the National Football Teams while “strengthening affinity towards the brand in Ireland.”

The new campaign, which kicked off ahead of the recent men’s international matches against England and Greece, is running across TV, OOH, digital, social and online video. Apart from the creative, Core also delivered inputs from its research, strategy and sponsorship practices.

The campaign builds on the early success of Sky’s award-winning “OUTBELIEVE” campaign which was launched by Sky in 2022 when Sky became the primary partner of the Women’s National Team. Earlier this year, Sky extended the sponsorship to include the Men’s National Team until the end of 2028.

Commenting on the campaign, Caroline Donnellan, Director …