Bing Interview: No Separate Mobile Index [Video]

While Google has opted for a separate mobile index, Bing is sticking to a device-agnostic approach – marking one of the biggest moves away from Google-alignment for the growing search engine.

In an interview with performance marketing agency Impression, James Murray of Bing has said that Bing will not be implementing a separate mobile index – even though Google is.

“Google’s decided that they want to have a separate mobile index and that’s important because they believe that the devices are separate and that’s important to them,” says Murray during the interview.

“At Bing at the moment, we haven’t taken that decision because we think it’s more useful to have an integrated view and to be more device agnostic, and so, regardless of what device you’re using, we want to give you the same index and then personalise to you as the user.”

When asked whether Bing would consider a separate voice index, Murray agreed it could …