Retailers across the U.S. saw a surge in foot traffic and online orders as Black Friday kicked off the holiday shopping season with deep discounts and early promotions. Despite concerns over inflation, shoppers flocked to both brick-and-mortar stores and e-commerce platforms, eager to snap up deals on electronics, toys, and clothing.
Lines formed outside major retailers early Friday morning, with many stores offering special doorbuster sales to attract customers. Analysts noted that while the volume of in-store shoppers was slightly lower than pre-pandemic levels, online sales soared, with many consumers opting to shop from home to avoid the crowds.
With online shopping becoming such prevalent, Cyber Monday has become a go-to for people who prefer online shopping, thus making is challenging for storefronts.
Despite some stores reported supply chain challenges, many customers still leave satisfied, taking advantage of the holiday bargains to kick off their gift-buying season.