How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

BofA says Salesforce (CRM) can work even in a recession. We just bought more [Video]

Categories
Marketing Platforms and CRM

Marc Benioff, CEO of Salesforce, appears on a panel at the World Economic Forum in Davos, Switzerland, on Jan. 18, 2024.

Stefan Wermuth | Bloomberg | Getty Images

Salesforce should be able to continue to grow despite the impact of tariffs and a possible recession.

The news

Bank of America said in a note Wednesday that Salesforce is one of the stocks it would recommend in any environment due to the likelihood of seeing “growing revenue contribution from tangible AI product cycles.” According to analysts, software groups are historically more resilient in the quarters leading up to a recession. They said it tends to take two to three quarters into a recession before the industry experiences a slowdown in revenue and billings. The reason, BofA wrote, is that information technology budgets take a bit of time to “adjust downward in the enterprise.”

Application platform vendors like Salesforce are exposed to tariff risks through their e-commerce and marketing offerings, the analysts …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos