In the evolving landscape of digital marketing, YouTube BrandConnect stands out as a pivotal platform, bridging the gap between brands and youtube creators. This interactive entertainment company, a subsidiary of Google as 2016, facilitates influencer marketing campaigns that are both authentic and measurable.
The power of Influencer Marketing on YouTube
YouTube BrandConnect, formerly known as FameBit, provides a one-stop-shop for scalable and actionable branded content. The platform empowers brands to tap into the influence of YouTube creators, fostering credibility and driving tangible results.
BrandConnect is a suite of tools designed to help brands connect with creators. In today’s creator-led entertainment habitat, consumer decisions are heavily influenced by YouTube creators. According to an Ipsos survey,online users are significantly more inclined to trust recommendations from YouTube creators compared to other social platforms. The survey indicates that surveyed online users are 98% more likely to trust YouTube creator recommendations vs.those on other social sites/apps (on average).
Leveraging BrandConnect for Campaign Success
Brands can utilize existing sponsored content in …
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