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Bud Light Still Suffering Fallout From 2023 LGBT-Endorsement Family Council [Video]

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Social Media Marketing

The Wall Street Journal reports that Bud Light is still suffering fallout more than a year after its pro-LGBT marketing disaster, writing, “The former favorite has tumbled to the No. 3 spot behind Modelo Especial and Michelob Ultra, recent sales data show.”

Bud Light has long been the bestselling beer in America. But in April of 2023 Bud Light managed to singlehandedly overthrow itself after Anheuser-Busch sent transgender social media influencer Dylan Mulvaney a novelty can of Bud Light with Mulvaney’s picture on it. Mulvaney posted a video of himself dressed like Audrey Hepburn showcasing the Bud Light can –which led to backlash and boycotts from Bud Light drinkers nationwide. The company’s subsequent backpedaling simply managed to offend customers and LGBT activists alike.

The latest report from the Wall Street Journal notes that as sales have dropped, Anheuser-Busch has lost between 5% and 7.5% of shelf space among alcohol retailers this year.

To be clear, …

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