Rebecca Hessel Cohen, founder and creative director of lifestyle brand LoveShackFancy, says social media can be a key resource for understanding customers’ evolving needs and thoughts. Pictures and videos of not just the products – but the process behind them – help the team connect authentically to its audience. Hear how Rebecca leverages social media to respond and learn directly from customers.
Watch Business Class Episode 3,”Embracing Change”. Available on Prime Video and Roku.