The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Can AI help secure marketings reputation as a catalyst for growth at C-suite level? [Video]

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Digital Marketing for Professionals

As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of senior marketers explored how artificial intelligence is reshaping not only creative execution but also the internal perception of marketing’s role in the business.

As AI’s grip on the marketing discipline tightens, a new tension appears to be emerging. On one hand, brands are embracing automation and generative tools to unlock improved efficiencies, while on the other, there’s a growing unease about creativity, control and the very identity of what marketers do.

As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of marketers from Britvic, Sage and Primark discussed how artificial intelligence is reshaping not only creative execution, but also the internal perception of marketing’s role in the business.

What emerged was a portrait of a discipline on the brink of transformation – if it can resist the temptation to treat AI as a shortcut and instead embed it as …

Will AI Hack Elections?  Politics at the Crossroads:
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