With the marketing landscape ever changing, we understand how critical it is to stay on top of learning and development. Between new AI technologies, regulatory changes, new martech, changing organisational priorities and so many other variables, it can be difficult ensuring that your team have the necessary skills and capabilities to stay ahead.
That’s where the Capability Compass comes in. This extensive marketing skills assessment tool has been developed with input and endorsement for industry leaders. It’s built by industry, for industry.
About the Capability Compass
The Capability Compass measures 13 different capabilities with 65 underlying skills across 3 distinct phases, namely; strategy, execution, and analysis.
HOW IT WORKS
The ADMA Capability Compass provides a 360-degree view of marketing capabilities and skills as well as actionable dashboards and a training pathway, at both a team and an individual level.
This extensive marketing skills assessment tool has been built together with leading marketing professionals across industry verticals. By …