Case Study | Google Ads [Video]

At OMG National, we have developed a custom taxonomy of keywords, ad copy and extensions for towing services built from data from 100s of other towing campaigns we have run in the past. These taxonomies have proven to be effective time and time again for our towing clients as our extensive negative keyword list (1800+ negative keywords) eliminates irrelevant clicks like insurance, motor clubs and impound/repossession searches. This allows us to show up just for the relevant cash call search queries our client is looking for.

We started off with a modest $1k budget and we spread that out between the services they wanted to offer; light duty towing and roadside. We targeted exact zip codes within their service area and allocated bids to the top performing areas. We utilized a full array of Ad types including Search, Call-Ads & Map Ads. We put extra bid adjustments towards calls being …