Future of Google Ads: Google is always working on improving. There’s always new features to find out about, catch up on and take advantage of.
So what have we got to look forward to?
We know Google are looking closely at user intent and machine learning, so we’d expect the new features to focus on this area.
What’s Changing? Future of Google Ads
With Google working on matching user intent and using their machine learning prowess to improve user experience, we can expect Google Ads to continue moving away from keywords and closer to people.
If you switch the focus to ‘people’ and the user, we can start to see the idea behind Google’s most recent announcements.
In April, Google introduced ‘life event targeting’ to all advertisers.This is where you can target people in the build up to major life events like graduation, weddings and moving house.
Google has learned from the search history of us all to identify what we’re likely to be searching …