Changing Times: Finance Marketing Evolves With Content [Video]

The challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is changing, and customers are no longer responding to one-size-fits-all approaches. But this industry has its own unique considerations: Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance.

In its latest white paper, the Content Marketing Institute examines the finance sector – sharing research about how these marketers use content marketing and highlighting examples, tips, and takeaways from those who are finding success.

You can read all the discoveries in the white paper, The Evolution of Content Marketing in the Finance Industry: Research and Lessons Learned sponsored by MX Group (formerly Imagination).

How do you size up?

Let’s start with some high-level research. Among the findings in CMI’s fifth annual content marketing survey:

• 78% of marketers in the financial …