ChatGPT just became a shopfront. Is your brand even showing up? [Video]

OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities stemming from shoppable AI.

ChatGPT has a new feature allowing users to browse and shop products directly through AI-generated recommendations, without a search engine, shopping site, or even a scroll.

It’s the biggest shift in digital commerce since the algorithm killed the homepage. And if brands don’t adapt fast, they’ll be left behind in a conversation they’re no longer part of.

This isn’t just about ecommerce. It’s about how people choose what matters. The AI that once helped draft your emails is now telling consumers what to buy. The only question is, will it name your brand?

Welcome to the AI-native shopfront

We’ve all talked about how generative AI is reshaping creativity. But what’s happening now is deeper: Gen AI is restructuring the very architecture of brand relevance. ChatGPT’s shopping rollout confirms it. As …

Tags Digital Marketing, Ecommerce Store, Online Shopping