#CMWorld 2023 – Marketing’s Role in Creating an Inclusive Future | Karen McFarlane [Video]

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DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community?

In this clip from Content Marketing World 2023, speaker, Karen McFarlane (CMO, LetterShop x Kaye Media Collective) explains how marketers have exponential influence if we shift our thinking to be more inclusive of both internal and external talent.

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