Create a Thriving SEO Strategy in the Age of AI Overviews [Video]

In May, I shared my initial insights into Google’s Search Generative Experience (SGE) and its potential impact on brands. Two months later, the reality is taking shape—and it’s not all positive.

First available to users through Google’s Search Labs, SGE features are quickly moving towards becoming standard in mainstream Google Search. At the heart of this shift are AI Overviews—concise summaries now prominently displayed at the top of search engine results pages (SERPs). These AI-generated summaries present both significant challenges and unique opportunities for brands striving to stand out.

Notably, AI Overviews allow third-party sites and competitors to rank for your brand terms and related keywords. While this shift could lead to reduced organic rankings, increased competition, and potential traffic loss, it doesn’t spell doom for proactive brands. SEO experts like Bernard Huang, Founder of Clearscope, believe this change offers a unique opportunity for those who adapt strategically.

In a recent episode of Skyword’s podcast, Content Disrupted: Bold Takes On Brand Marketing, Bernard …