Creative Fix: The June creative boom is here [Video]

As brand marketers get ready to head to Cannes to celebrate previously lauded creative marketing efforts and wind down this year’s awards season, many have kicked off the month with a brand new batch of campaigns they hope will find their way into next year’s list of contenders. Picture Taylor Swift at the Grammys announcing her next album while onstage collecting her Album of the Year award.

RxBar

This campaign is for anyone exhausted by the constant humble brags on LinkedIn from self-proclaimed “disruptors” and folks prone to (over)sharing “motivational posts” about personally traumatic life events turned into life lessons for effective B2B marketing. The Kellanova brand has a cheeky solution for your sanity with its RxBar B.S. Feed Filter. The (very real) Chrome extension continues the brand’s 2025 decree to “Block the B.S.,” a crusade that its agency Tombras began by taking shots at nonsensical “New year, new me” proclamations. 

The video promoting …