Decision Catalysts: The 6 sales and marketing factors that drive customers to say yes or no [Video]

Ever wondered what truly drives a customer to choose your product over another? Last week, I examined six powerful factors in a webinar for SCORE’s Jacksonville chapter that can transform your marketing strategy and boost conversions.

We discussed marketing strategy, conversion optimization, value proposition, and what every creator of lead gen forms and online shopping carts can learn from the Chik-Fil-A drive-through.

Entrepreneurs and marketers discovered the factors influencing decisions in marketing, business, and even their personal lives. Our discussion was guided by the patented Meclabs Conversion Sequence heuristic developed by Flint McGlaughlin, CEO, MeclabsAI (MarketingSherpa’s parent organization). Participants learned to steer outcomes towards ‘yes.’

I’ve gotten a lot of requests for the slides, so I figured I would do one better, and just give you the full replay. The video is below, and here are the slides.

After the webinar, I also received requests for help – from billboard messaging to navigating changes to a company’s marketing and website. Here are some resources for you:

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