Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI | PR Newswire [Video]

New resource provides practical AI strategies to boost student enrollment and engagement

, /PRNewswire/ — Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, “Practical Generative AI: Use Cases & Tools for Higher Education Enrollment,” designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance.

As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings’ AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job.

Key Insights from the Guide:

• Smarter Campaign Performance Analysis & Reporting – AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze marketing data, optimize budget allocation, and uncover valuable insights to refine strategy.
• Hyper-Personalized …