CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes.
Panel: Navigating the New Tides of Streaming Viewership
- Dan Rosenfeld, SVP Advertising Analytics & Insights, DIRECTV Advertising
- Molly Finnerty, Chief Investment Officer, Zenith
- Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp
- Moderator: Terry Kawaja, Founder & CEO, LUMA Partners
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024
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