Do I Really Need Google My Business? [Video]

Understanding Google My Business

Practical Ecommerce

Google My Business: What You Need to Know

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes.

Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+. As a result, there’s no longer any confusion between Google Place listings and Google+ All the information is right there in Google+.

In its official announcement, Google said the purpose of GMB is to bring together all the services Google can offer business. Google seems to have its sights set on small businesses, with a particular focus on those that have yet to claim their listings. Google’s promotional headlines — like “Get your business on Google for free” — are aimed at non-users. However, GMB is also the default dashboard for …