Do this when your web designer asks you for keywords [Video]

When I ask you for a list of keywords for your website, it’s because I want to make sure that your site is being found by the right people. It’s not just about picking random words that sound good – it’s about choosing terms that genuinely reflect what your potential customers are searching for. In this post, I’ll walk you through how to make those choices smartly and effectively.

Why Keyword Choice Matters

Not all keywords are created equal. Sometimes, businesses send me long lists of keywords that aren’t actually helpful because they’re too vague, too technical, or just not relevant. The goal here isn’t to rank for every word related to your industry. Instead, it’s to rank for the words that potential customers would actually type when they’re looking for your services.

Three Key Factors to Consider:

1. Language:Make sure your keywords are in the language of your customers, not just industry insiders. If your list is full of …