“Anything that can go wrong will go wrong”, they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there’s a solution (yeah, it’s Optimove)
If you are a marketer in today’s world, it is likely that you use a Customer Engagement Platform to automate and orchestrate your journeys. You probably also use a Canvas or Journey Builder to create these automations. And you most certainly have more than one of those automations running simultaneously with different objectives and goals.
This means that your marketing campaigns and journeys have a high likelihood of crashing.
Don’t know how that looks like? Watch this one-minute video.
This happens because of automations, not despite them.
You see, automations use “if/else” logics to decide what to send to your customers. If one customer triggers more than one of those logics, then they’ll receive multiple campaigns at one time. They’ll be at …